A financial services website targeting the U.S. market contacted the team in early 2024 with the goal of boosting non-branded organic traffic. At the time, the site had one page, no SEO setup, and just 5–10 branded clicks per day.
With a lean backlink profile, and minimal content, the challenge was to develop an SEO strategy from ground up — site structure, content plan, and off-page SEO — with tight collaboration with the client's internal design and dev teams.
The project began with a full technical audit. Critical tech issues included missing sitemap/robots, broken noindex tags, server-side rendering bugs, and indexing gaps. All the repairs were noted in technical specs and were in line with the client development team.
Page prototypes were created with full SEO specs, then clients signed off, created by their in-house designer, and rolled out by their dev team. Concurrently, the SEO team wrote technical briefs for copywriters and UX improvements, based on Ahrefs data and Python-based analytics tools. We launched 2–5 new SEO pages weekly, based on the content calendar aligned with search volume and intent.
The site had just one page, almost no content, and only branded clicks. There was no sitemap, no SEO setup, and critical indexing issues. The challenge was to build an entire SEO system from zero.
We ran a technical audit, competitor research, and niche analysis. The focus was on three page categories: competitor-driven keywords, low-competition opportunities, and trust-building EEAT content.
We built a keyword map, created SEO briefs, and worked with the client’s in-house design/dev teams. Pages rolled out weekly, prioritized by search intent and potential traffic impact.
A clean external backlink profile was built with quality link placements. The focus was on relevance and authority, not volume.
We tracked non-branded clicks, top 10 rankings for competitive queries, and content indexation rates. The main KPI was organic traffic growth tied to qualified leads.
Initial traction appeared within the first 2–3 months after fixing technical SEO. Growth accelerated as new landing pages went live and gained rankings.
Yes. The combination of technical foundation, content systems, and quality links transfers to any vertical. What changes are keyword selection, compliance nuances, and content tone.
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