Scaling an Asian Fintech Payment Service with PPC Advertising: +250% Leads and 2.8x ROI
We launched a performance campaign for a fintech payment service expanding across Asian markets.
We launched a performance campaign for a fintech payment service expanding across Asian markets.
Goals included growing lead volume via a landing page, reducing cost-per-lead (CPL), increasing brand awareness across the region, and building an active Telegram community to engage and convert users. We also faced the challenge of entering diverse local markets with different levels of brand recognition and digital maturity.
We ran conversion-optimized traffic campaigns via Facebook Ads Manager, focusing on form submissions. Facebook Pixel was used to track and optimize conversion performance. A custom fan page was created in order to build trust and organically increase engagement. A/B testing was also conducted across creatives, offers, and calls to action in order to identify top-performing variations.
Search and Display ads were run on Google Ads. Search targeted high-intent keywords, and retargeting across the Google Display Network (GDN) kept users in focus throughout the internet.
Telegram Ads drove traffic to newly created channels featuring expert content and high-quality creatives. Audience segmentation by business interests guided users into channels, where targeted onboarding flows encouraged engagement and conversion.
The fintech service was expanding into diverse Asian markets with different levels of brand recognition. The task was to grow qualified leads, reduce CPL, and build a Telegram community as a trust layer.
We combined Facebook Ads for direct conversion, Google Search for high-intent capture, Google Display for retargeting, and Telegram Ads for long-term community building. Each channel was selected for its role in the acquisition funnel.
Segmentation was done by business interests, geography, and behavioral signals. Lookalike audiences and A/B testing helped refine targeting for lower CPL.
Localized fan pages and expert content built credibility. A/B tests across offers, creatives, and CTAs identified high-performing combinations that drove engagement and conversions.
Telegram channels became an engagement hub. Ads drove users into segmented channels, where onboarding flows nurtured them into active leads and customers.
Key KPIs were ROI (2.8x), lead volume (+250%), CPL (-32%), and Telegram subscribers (+10,000). All tracked through Facebook Pixel, Google Analytics, and platform logs.
Early traction appeared within weeks. As A/B tests matured and retargeting cycles ran, CPL decreased and conversion volume accelerated.
Compliance issues, high CPL in new markets, and weak local brand awareness. These were mitigated with localized content, strict ad copy checks, and region-specific offers.
Yes. The multi-channel approach — combining PPC with community-building platforms — scales in SaaS, edtech, and other verticals where trust and engagement are essential.
Integration. Paid traffic brought reach, retargeting maintained visibility, and Telegram converted interest into community trust — together driving measurable ROI.
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