Influencer Campaign for Brazilian Mobile RPG: 7.2M Reach and 30% Conversion Rate
We launched an influencer marketing campaign for a mobile RPG blending life simulation, role-play, and car customization within a virtual Brazilian-themed world.
We launched an influencer marketing campaign for a mobile RPG blending life simulation, role-play, and car customization within a virtual Brazilian-themed world.
The challenge was to develop the entire influencer marketing pipeline from scratch, connect with local users through region-based content, and drive registrations through sustained multi-platform presence on YouTube, Twitch, Instagram, and TikTok — all on a FIX+KPI basis.
We selected creators based on audience type and content fit ensuring alignment with game themes and user expectations. We prioritized serial content over one-offs — keeping players engaged and building organic hype through continuity.
The strategy included a mix of short video clips, full reviews, 120-second integrations, and long-form streams (90+ minutes), platform-specific to each. We adapted every asset for Brazilian audiences — using local slang, culture cues, and native-language messaging to ensure authenticity.
Twitch creators co-hosted content and collaborated on initiatives, while branded integrations also launched through the game's official channels. Consistent creator activity kept engagement high sustaining player interest and maintaining momentum across all phases of the campaign.
Ready to grow your mobile game on a significant scale? This case proves that regionally tailored content and a smart creator mix can turn visibility into real user growth and long-term engagement.
The client had no influencer pipeline. The goal was to build a scalable program from scratch, connect with local players, and drive registrations with authentic, Brazil-specific content.
Creators were chosen based on audience type, content relevance, and cultural fit. We prioritized streamers and video creators whose style matched RPG and simulation gameplay.
YouTube, Twitch, Instagram, and TikTok were combined for multi-format exposure. Each platform offered unique engagement: TikTok for hype, Twitch for live play, YouTube for reviews, and Instagram for community interaction.
Campaign assets used local slang, cultural references, and native-language voiceovers. This ensured authenticity and improved conversion from views to registrations.
A mix of serial short clips, full reviews, 120-second integrations, and long-form streams. Serial and long-form content built trust and kept audiences engaged beyond one-off promotions.
KPIs included reach (7.2M), conversion rate (30%), concurrent players (+20K), and CPM ($9.3). Results exceeded projections on both scale and efficiency.
Ongoing creator activity sustained hype across campaign phases. Instead of one-time spikes, engagement stayed consistent, maintaining momentum after launch.
By vetting influencers for audience match and monitoring campaign metrics in real time. Underperforming creators were adjusted quickly to protect ROI.
Yes. The framework — authentic content, regionally adapted messaging, and a mix of formats — applies to SaaS, fintech, or consumer brands entering new markets.
Authenticity. Localized creator content, not generic ads, made the campaign resonate and turned views into long-term players.
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