Dubai Fintech Event: 350+ Qualified Leads from a Last-Minute Stand Launch

We organized an offline conference presence in Dubai for a B2B payment platform — with just one month to prepare. The project involved complete organization for a branded booth, team travel, and interactive engagement mechanics — while gearing up for another large event simultaneously.

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/Goals/

Project goals

The key goals were to achieve maximum brand visibility, generate qualified leads, and offer networking opportunities in the fintech and digital payments space.

/Results/

Results

Qualified leads generated 350+
3 Networking events organized 3 vs. 2 planned
Reserved free micro stand space at a subconference
Full accomplishment of all activities under tight timelines
High level of audience interaction through gamified mechanics
/Work Done/

What Was Done

With tight timelines and overlapping events, we built an early roadmap and allocated tasks upfront to streamline two projects at once.

We coordinated travel and hotels for a 15-person team optimizing transfers to reduce downtime and cost. We supervised stand production to resolve tech issues fixing LED strip faults and logo milling delays to meet branding specs.

We launched an on-site lottery via Telegram bot and physical machine doubling traffic and enabling real-time lead capture. This attracted traffic and allowed lead capture during the event.

When a last-minute request came for printed tickets, we designed, printed, and delivered them in 15 hours — overnight turnaround under pressure.

Want to achieve high-impact offline visibility at the eleventh hour? This case shows how smart planning and flexible execution can turn last-minute chaos into 350+ leads and real ROI.

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/Other cases/

Other success stories

/faq/

Quick Answers
for Curious Minds

What was the main challenge in this project?

The client needed a full-scale offline presence and lead generation system for a major Dubai fintech event, with only one month to plan and while managing another event in parallel.

How did you manage such a tight deadline?

We built a detailed roadmap upfront, split responsibilities, and allocated tasks across two projects simultaneously. This early coordination was key to avoiding bottlenecks.

What engagement mechanics drove lead generation?

A gamified system ran via Telegram bot and a lottery l machine. This doubled booth traffic and allowed real-time qualified lead capture.

How did you measure the results?

The primary KPI was qualified leads collected on-site. Additional metrics included number of networking events organized (3 vs. 2 planned), booth interactions, and visibility within the fintech audience.

What was the key success factor?

Smart planning paired with flexibility on the ground. It turned a last-minute setup into 350+ qualified leads and strong ROI.

/contact us/