We built a Telegram-focused campaign for a crypto virtual card platform — aiming to boost awareness, drive sign-ups, and increase promo code redemptions across crypto-savvy audiences.
In a highly competitive fintech space, we developed platform-specific messaging and smart distribution to engage the 35+ audience and ensure long-term visibility even after the campaign ended.
Telegram was chosen as the primary platform due to its high relevance among crypto individuals. A mix of text posts and videos was used to cater to varied content interests and generate maximum engagement.
The campaign delivered 165 publications: 164 native posts across crypto Telegram channels and 1 offline magazine cover for added PR credibility. This two-channel strategy combined digital reach with the added credibility of traditional media. We employed attention-grabbing images inspired by a Japanese monster game, added a branded mascot, and voiced the content with a celebrity familiar to the target age group — developing immediate emotional rapport.
Strong call-to-actions were embedded in every content piece to prompt action, from clicks to registrations and promocode redemption.
After launch, the campaign content continued circulating in crypto communities — sparking organic mentions, shares, and user-generated spin-offs.
Looking to reach a niche global audience and generate long-term impact? This case shows how smart creatives and Telegram-native strategy turn a campaign into long-term brand momentum.
Telegram is the go-to channel for crypto-savvy users. It combines niche audience relevance, viral mechanics, and community-driven visibility — ideal for fintech and crypto products.
Crypto enthusiasts aged 35+, active in Telegram communities, with high interest in virtual cards and payment solutions. Messaging was designed specifically for this demographic.
A mix of native text posts, videos, branded mascots, and celebrity voiceovers. This variety maximized engagement and emotional connection.
We combined 164 publications across Telegram crypto channels with one offline magazine cover. This blend gave reach plus third-party validation.
Visuals inspired by Japanese monster games, a branded mascot, and celebrity voiceovers helped differentiate content and make it memorable.
Core KPIs included total reach (1.97M), clicks (20K+), CPM ($7), and CPC ($0.76). In addition, organic mentions and reposts were tracked post-campaign.
The content continued circulating in crypto groups and was reused by communities. This created ongoing organic mentions for over six months.
Every piece of content included strong calls-to-action, driving promo code redemptions, sign-ups, and ongoing channel growth.
Ad fatigue, credibility concerns, and low-quality traffic. We mitigated them with diversified creatives, credible PR placements, and strict channel vetting.
Yes. Any niche audience that clusters around a single communication platform — whether fintech, gaming, or B2B SaaS — can benefit from a similar Telegram-native strategy.
Native execution. Instead of repurposing ads, we built Telegram-first content that fit the community’s culture and sparked organic momentum.
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