We built a full-scale push communication system from scratch for a digital product with zero automation in place. There was no user segmentation, trigger-based messaging, and A/B testing for the client.
Our goal was to launch a scalable, automated push system that would drive user engagement, increase conversions, and replace manual communication with intelligent triggers.
First, the architecture was created. Integrations were established with push delivery platforms (OneSignal, Firebase, Skak) for event-based triggers such as install, registration, and goal completion. A segmentation-ready user database was established for dynamic messaging.
All messaging was fully automated and driven by user actions. Campaigns were constantly developed based on A/B test results, performance data, and timing considerations.
If you're looking to unleash higher conversions and re-engage your users with automation, this case illustrates how custom push notification architecture can unleash concrete growth at scale.
The client had zero marketing automation . All communication was manual, without segmentation, triggering, or testing. The goal was to build a scalable push system from scratch.
We integrated robust platforms like OneSignal, Firebase, and Skak for real-time delivery. A segmentation-ready user database was created, enabling dynamic behavior-based messaging.
Every push was behavior-driven and context-specific. Messages adapted to user stage, preferences, and past actions. Incentives and offers were customized accordingly.
We drove a 185% uplift in conversion, taking key metrics like install-to-registration from 0% to 34% and significantly increasing user lifetime value.
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