Public Relations (PR) is a strategic discipline that leverages diverse communication tools to build and maintain a brand’s reputation within the global information environment.
An effective PR campaign integrates media relations, partnerships with influencers and bloggers, social media engagement, crisis management, and clear brand positioning to create a cohesive narrative.
The benefits of PR accumulate over time: in the short term, it fosters audience trust, while in the long term, it enhances the conversion rates of all marketing efforts. While results and costs may vary depending on the approach and region, PR can be flexibly scaled to align with different business goals and budgets.
Search Engine Optimization (SEO) is a strategic process designed to drive qualified traffic from search engines such as Google, Bing, Yahoo, DuckDuckGo, and others.
Effective SEO combines a wide range of tactics, including technical optimisation, high-quality content creation, user experience enhancement, and authoritative backlink acquisition.
A key strength of SEO lies in its ability to deliver sustainable, long-term results. Through systematic optimization, a website can achieve top rankings for targeted queries, including competitor-branded keywords, strengthening its visibility and authority in search engines.
ASEO stands out as one of the most sustainable long-term marketing investments: its results endure, continuing to generate traffic even after active efforts pause, while maintaining moderate costs compared to other channels.
Pay-Per-Click (PPC) advertising is a performance-driven media-buying model that drives highly targeted traffic through search engines (e.g., Google Ads, Microsoft Advertising) and social platforms (e.g., Meta Ads, TikTok, LinkedIn, Telegram).
The primary advantage of PPC lies in its immediacy: campaigns generate impressions, clicks, and conversions from the moment they launch, delivering leads and revenue from day one.
With real-time adjustments to budget, audience targeting, creatives, and bid strategies, PPC offers precise control and rapid optimization in response to market dynamics. While costs can be high, disciplined management and ongoing testing transform PPC into a consistently profitable channel, delivering strong return on ad spend (ROAS) and overall return on investment (ROI).
Customer Relationship Management (CRM) is both a business strategy and a technology ecosystem that optimizes every interaction between a company and its customers. By automating communications, personalizing offers, and tracking each stage of the customer journey, CRM fosters loyalty and drives repeat sales.
A robust CRM program integrates email campaigns, messaging apps, push notifications, loyalty programs, and granular audience segmentation into a cohesive system.
Its core value lies in retention and personalization: tiered offers and trigger-based workflows boost conversion rates without additional acquisition costs. By focusing on maximizing customer lifetime value (LTV) rather than acquiring new traffic, CRM initiatives require relatively modest budgets.
An integrated CRM doubles as an analytics hub, providing insights
into critical questions such as:
• Where did each customer originate?
• Which segment does this customer belong to?
• How much revenue has this customer generated?
• What was the cost of acquiring this customer?
PR: Сontent strategy, media monitoring, media placements, social media management, community management, basic influencer partnerships.
SEO: Site audit, keyword research, SEO optimization for 10 pages.
PPC: Ad campaign management, A/B testing.
CRM: Customer communication management, email newsletter setup, chatbot creation, end‑to‑end analytics.
Tailored solutions to achieve any business goal
PR: Communication strategy, media monitoring, media placements, social media management, community management, influencer partnerships, crisis support, opinion‑leader outreach, event management.
SEO: Full site audit, keyword research, SEO optimization for 10 pages, link building, content plan for 20+ pages.
PPC: Multi‑platform ad campaigns (Google, Meta, TikTok), retargeting, A/B testing, ad creatives.
CRM: Customer data tracking, сustomer communication management, chatbots, automated customer messages, end‑to‑end analytics.
PR: Full public relations support, media monitoring, expert articles, personal branding, international media stories, community management, crisis support, opinion‑leader outreach, event organisation, social‑media management, reputation management, large‑scale events.
SEO: Full site optimization, site migration, content marketing (50+ pages), link building.
PPC: Multi‑channel ad campaigns (Google, Facebook, TikTok, Programmatic), ad‑platform help, new ad tools.
CRM: Customer database setup, сustomer communication management, linking website data to sales, loyalty programs, higher customer retention, full performance tracking, end‑to‑end analytics.
Time saved:
Conversion increase in funnels:
20-30 hour/month
+15-25%
Participation in ESG rankings:
Audience loyalty:
Top 20
+30–50%
Response to negative feedback:
Reputation damage reduction:
Within 2 hours
60–80%
Reach within the target city:
Sales growth in locations:
85–95% of the audience
+40–60%
Add-to-cart conversion:
Ad ROI:
+50–70%
500–800%
Omnichannel marketing means reaching your audience in many places at once, such as news stories, paid ads, search‑engine results, email offers and social‑media posts, so every touchpoint works in natural synergy with the others. Positive media coverage makes paid ads more effective, helpful search‑engine content lowers the cost of attracting visitors, and thoughtful customer‑care messages can greatly increase the total revenue each buyer brings over time.
Our agency focuses on delivering clear, sustainable growth for your business. We raise your website’s position in search results, run effective ads on Google, Facebook and TikTok, and convert visitors into repeat customers. We maintain your social‑media pages with consistent, on‑brand content, produce articles and videos that people trust and share, secure positive media coverage, and refine a distinct brand story that sets you apart. Whether you choose a single service or the full suite, you gain more traffic, higher sales and stronger customer loyalty.
We first study your business model, target audience, goals, and most pressing challenges. Then we analyse competitors, market trends, and how your current marketing performs. With this insight, we create a plan that fits your objectives and focus on the channels that deliver the strongest return on investment.
Timelines vary by service. Paid ads can boost visits and sales in just a few days. Work that earns trust and helps people find you online takes longer, usually two to six months, but keeps attracting customers even after the work is finished. Before we start, we set clear dates and goals so you always know what to expect and when.
We track what matters to you: how many people visit, how many become customers, and how much money you earn. You receive clear, easy‑to‑read updates, so you always see what is working and what needs adjusting. We also use end‑to‑end analytics to follow the customer journey from the first ad to the final purchase. This simple view lets us fine‑tune the campaign week after week and keep your growth on course.
Yes. You receive a clear weekly update showing the numbers that matter, the results we achieved, and our next steps. All your stats are live on a private online page you can open any time. We also meet regularly to review progress and keep the work focused on your goals.
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